Photo: Maryna Terletska / Moment / Getty Images
Virginia’s tourism industry reached new heights in 2024, generating a record $35.1 billion in visitor spending, a 5.4% increase from $33.3 billion in 2023, according to the Virginia Tourism Corporation (VTC). The state welcomed 44.7 million overnight visitors, surpassing pre-pandemic levels for the first time and setting a new visitation record.
Governor Glenn Youngkin highlighted the significance of this growth, noting that travelers were drawn by Virginia’s natural beauty, rich history, and warm communities. Visitors not only came in greater numbers but also traveled from farther away, stayed longer, and spent more money during their trips. This surge in tourism has bolstered the state’s economy, supporting hundreds of thousands of well-paying jobs and strengthening local businesses.
Daily visitor spending increased to $96 million in 2024, up from $91 million the previous year. Tourism employment has also rebounded, reaching 95% of pre-pandemic levels.
The data, provided annually by Tourism Economics, focuses on domestic visitor spending from travelers who stayed overnight or traveled more than 50 miles. This robust performance in the tourism sector not only contributes to economic growth but also generates vital tax revenues that help reduce the tax burden on Virginia families, making travel to the state a meaningful investment in its future.