City of Harrisonburg: Mayor Deanna Reed and members of Harrisonburg City Council warmly welcomed Benedikt Skulason, Founder and CEO of LAUF Cycling, as the newest member of the City’s business community at Tuesday night’s City Council meeting.
LAUF is recognized in the international biking community for manufacturing high-end gravel and mixed terrain bikes. As U.S. sales climbed over the past few years, LAUF recognized the need for a strategic location in North America that also had a strong biking reputation. Skulason and Timothy Rugg, LAUF’s U.S. Operations Manager, paid a visit to The Friendly City and determined that LAUF and Harrisonburg were a perfect fit.